“Allow me to propose a crazy idea. I don’t expect this to be wildly popular with the movie studios, but I think it’s something that all moviegoers can rally around.
When you buy a movie ticket, I think you should also receive a notice of cancellation. You know what I’m talking about. If you’ve ever been talked into buying a “student discount” magazine subscription, then I know you’ve thanked the good Lord after seeing that beautiful notice of cancellation arrive in the mail. I’ll never forget the time several years ago when I let two college girls traipse into my kitchen and proceed to charm me into buying some magazines.”